How Wall Street sees Urban Outfitters customers

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How Urban Outfitters describes their customers to Wall Street and company investors:

“The Urban customer, we always talk about, is the upscale homeless person, who has a slight degree of angst and is probably in the life stage of 18 to 26 …” — Chief Executive Officer Richard Hayne, September 2012 Analyst Day

“Our customer is from traditional homes and advantage, but this offers them the benefit of rebellion… probably when they were little, they saw the older kids do something they thought was really cool, and they weren’t allowed to do it and now that they’re adults, it’s sort of like ice cream for breakfast, they can do whatever they want now. They’re out on their own, independent. So one thing that actually Urban Outfitters is selling now is Beavis and Butthead tees, which sort of surprised me because I was no fan of it, but maybe I was little bit older then, but that was in 1992 … They undoubtedly probably don’t know anything about Beavis and Butthead but simply remember that being something the older cool kids did and something, clearly, they were denied.” — Sue Otto, September 2012 Analyst Day

Brilliant.

Source: BuzzFeed

What you need to know about the government’s fight to unlock your cellphone (The Verge)

Seventeen years after passing legislation that made unlocking potentially illegal, Washington, DC has decided it hates locked cellphones after all.

In late February, copyright reform advocate Sina Khanifar’s White House petition passed the newly-raised 100,000-signature threshold, requiring Obama to address whether unlocking phones should be explicitly legal. Most petitions result in a polite, noncommittal brushoff, but this one was different: a few weeks later, the White House responded with strong agreement. “If you have paid for your mobile device, and aren’t bound by a service agreement or other obligation, you should be able to use it on another network,” said White House advisor R. David Edelman. “It’s common sense.”

Having the convenience to buy a SIM card and cheap minutes for any unlocked phone instead of roaming on my iPhone in Europe makes a real difference… wonder what such a law could do domestically?

Source: theverge.com

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